Nina Bruun is the designer for the competition for up and coming young designers, ‘ein&zwanzig’
This year the design consultant and trend expert Nina Bruun developed the design concept for the international competition for up and coming young designers ‘ein&zwanzig’. This year, as in past years, the German Design Council will be showcasing 21 outstanding young product designers, whose innovative work will be on display this coming 17-22 April as part of Milan Design Week in the Tortona Design District. Milan Design Week is held on the occasion of the Salone del Mobile in Milan.
The main theme of this year’s event is “reflections”. In selecting the materials for the event, Bruun laid particular emphasis on surface design and the high-impact interplay between matte and glossy. “My aim is to create a pulsing visual world, a young and modern universe – one that takes the viewer by surprise right from the get-to and draws her into the exhibit’s orbit,” Bruun says. “I felt it was a challenge to create an exhibit that runs concurrently with Milan’s Salone des Mobile and that will stand out from the crowd. It’s important for me to showcase these up and coming young product designers and their work in a manner that reflects their creativity and their striving for design quality.”
The ‘ein&zwanzig’ show will be held in the Tortona Design District, which is also a hubbub of design excitement during Milan Design Week. “Our event offers up and coming young designers an international platform where they and their work can be showcased – a unique opportunity to network with other designers and gain a foothold in the manufacturing sector,” said Andrej Kupetz, CEO of the German Design Council.
These advantages were also beneficial to the winners of the 2017 competition: “Milan showed me how important it is to get out in the world with my ideas, to take advantage of exhibits and challenges, and to showcase myself, with a view to building up a network,” says Cologne-based designer Moritz Putzier about his participation in the 2017 edition of the competition. “In the final analysis, successful marketing is a combination of good contacts and great endurance – not to mention a good bit of luck as well.” The Seoul-based designers from Studio Pesi also benefited from their participation in ‘ein&zwanzig’: “After the show in Milan, our work was featured in international print and online design magazines – a terrific impetus for our work going forward.”
Social media platforms are an ever more important source of information and inspiration. “Instagram and Pinterest are essential tools for my daily work,” Bruun says. “Nowadays designers and their work are finding a broader audience through social media ever more rapidly. Which is why I opted for a highly visual concept in designing my show.” The German Design Council is taking this evolution into account as well, in that ‘ein&zwanzig’ is being promoted via an extensive social media campaign.
As a freelance design consultant based in Copenhagen, Nina Bruun makes the vital connection between brands and her clients through design and visual storytelling. Her consulting work is informed by her extensive experience in the design industry, by the ways in which trends and digital consumption behaviour are evolving, and by her profound knowledge of colour. This young designer holds a Masters degree in Furniture and Spatial Design from the Royal Danish Academy of Design, and began her career by working for the prominent Danish design company Muuto. She founded her own design studio in 2016. This award-winning designer is also a member of the Danish Network Association.
Photos by Nina Bruun and Moodboards of the show’s design are available from our dropbox at http://bit.ly/presse21