Product Facts

Designation

Water to Water

Description

Biobased, biodegradable packaging could replace conventional, hard-to-degrade materials, but its use is limited due to challenges in seamless integration into existing disposal systems. "Designing the Afterlife" has developed algae-based, biodegradable packaging that closes the biological cycle and utilizes the current disposal infrastructure. The "Water to Water" series includes packaging for solid cosmetics that dissolves during use, is disposed of through wastewater, and completely breaks down in sewage treatment plants. "Water to Water" focuses on the brand experience and product communication. The packaging communicates how it can be easily disposed of. A QR code leads to a video that vividly and playfully explains the "Afterlife."